Wed, 08 May
|Spring
Boardwave breakfast debate: From founder-led to fortune; revolutionising B2B Software Sales for scalability
Join this vital discussion on overcoming a major hurdle for B2B software founders: shifting from founder-led sales in the startup phase to implementing scalable sales strategies during the growth stage. We will hear from industry experts as we look at navigating this critical challenge.
Time & Place
08 May 2024, 08:45 – 10:45
Spring, Lancaster Pl, London WC2R 1LA, UK
Members Registered to Attend
About the event
Hosts:
Kath Easthope: Co-Founder & COO, Boardwave
Henry Sallitt: Managing Partner, FPE Capital
Speaker: Pippa Begg, Co-Founder & Co-CEO, Board Intelligence
Sponsor: FPE
This event is aimed at members from the mature start-up community and those that are currently scaling up.
What To Expect At A Boardwave Breakfast
The secret sauce to a really great networking breakfast is the calibre of people you meet, the quality of the discussion, which is interesting and thought-provoking and finally the dining experience, whether it's at a smart venue, or Michelin Star restaurant. If you bring all these things together everyone has a great time, learns a little and meets new friends and colleagues.
From founder-led to fortune; revolutionising B2B Software Sales for scalability
Join us to tackle one of the most critical challenges facing the founders of B2B software companies: transitioning from founder-led sales during the “start-up” stage, to scalable sales strategies during the “scale-up” phase of growth.
Typically, founders are the best salespeople in a B2B software company. During the early stages of their company's journey, founders should lead sales efforts, leveraging their vision, passion, and personal networks to drive revenue. However, as the company grows and scales, this founder-centric approach becomes unsustainable, requiring a shift towards structured sales processes, empowered sales teams, and robust systems.
Our roundtable discussion will delve into the nuances of this transition, exploring the strategies, best practices, and challenges associated with evolving from a founder-led sales model to a scalable sales engine.