Our Patrons

Peter Sweetbaum

CEO, Content & Cloud

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Peter is Group CEO and board member of technology services group Content+Cloud, part of the Goldman Sachs Private Equity backed Advania Group.


Peter has led Content+Cloud group since 2014, scaling the business through two rounds of PE ownership, standing at over £100m turnover, with 1,000 employees across 7 locations in the UK & Cape Town, South Africa.


Content+Cloud became part of leading Nordics IT services provider, the Advania group, in December 2021.


Peter is an M&A lawyer and investment banker by background and was previously Senior Technology Adviser to the UK CIO within the HM Cabinet Office.

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