Our Patrons

Rod Banner

CEO, 3LA

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Rod Banner is an entrepreneur. He builds brands, architects business propositions and

sharpens messaging. He has lived all his commercial life with one foot in technology and

the other in the world of marketing communications. He’s advised the tech industry,

founded, run and sold multi-million dollar businesses and mentored countless tech

industry luminaries.

Rod has been acknowledged as part of the TechCity Insider 100 list, the Fresh Business

Thinking Power 100, The Maserati 100, The Smith & Williamson Power 100, KPMG’s

Madtech Shift 100 and GQ’s list of the 100 Most Connected Men in Britain.

Having sold his first business to WPP, Rod founded something fresh - amusingly

titled 3LA.com (3 letter acronym). 3LA is a collective of brains and technologies that help

businesses become more agile and relevant. The company’s ingenious approach tackles a

client’s total ‘Proposition Architecture’. Put simply - How and to Who are companies selling What?

 

Some businesses aren’t as sure as they should be, while others are struggling in rapidly changing markets. The practice melds innovation and learning from contemporary entrepreneurial thinking with proven techniques plucked from brand design and management consulting.

Rod’s other roles include: Founder of JoyTech.org together with several board and

advisory board positions.

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