AI in Action: Transforming and Rebuilding Tech Businesses

Hosts:
Christopher Fielding, Hg Partner & Kath Easthope, Co-Founder & CEO, Boardwave

Speakers:
Co-CEO at CTAIMA, & Co-CEO at ZincoAI

Sponsors: Hg, Alantra

AI is no longer a future consideration, it’s already reshaping how companies operate, compete, and grow. But for most tech leaders, the real question isn’t if AI will have an impact, it’s where, how fast, and what to do about it.

This session brings together three complementary perspectives:

1. CTAIMA, an established software business navigating how to embed AI into an existing product, organisation, and customer base
2. ZincoAI, an AI-native company rebuilding back-office workflows from the ground up using automation and AI agents

Together, they offer a practical view of how AI is changing businesses today, from evolving existing platforms to building entirely new ones.

Whether you’re scaling an AI-native company or transforming an established software business, this conversation will focus on the real trade-offs, risks, and decisions leaders need to make now.

Key themes

• Where AI is already driving real change in products, operations, and business models (what’s working today vs hype)
• How AI-native and established companies are approaching AI differently, and what each can learn from the other
• Where the biggest opportunities, and risks, are emerging across different types of tech businesses
• What founders and CEOs should prioritise over the next 12–24 months to stay competitive in an AI-driven market

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