Events

AI in Action: Transforming and Rebuilding Tech Businesses

AI is no longer a future consideration, it’s already reshaping how companies operate, compete, and grow. But for most tech leaders, the real question isn’t if AI will have an impact, it’s where, how fast, and what to do about it.
Jun 2, 2026 9:00 AM
Mandarin Oriental, Barcelona; Pg. de Gràcia, 38-40, Eixample, 08007 Barcelona, Spain

About the event

Hosts:
Christopher Fielding, Hg Partner & Kath Easthope, Co-Founder & CEO, Boardwave

Speakers:
Luis de los Santos Menéndez, Co-CEO at CTAIMA,

Alvaro Mato, Co-CEO, ZincoAI

Sponsors: Hg, Alantra

AI is no longer a future consideration, it’s already reshaping how companies operate, compete, and grow. But for most tech leaders, the real question isn’t if AI will have an impact, it’s where, how fast, and what to do about it.

This session brings together two complementary perspectives:

  1. CTAIMA, an established software business navigating how to embed AI into an existing product, organisation, and customer base
  2. ZincoAI, an AI-native company rebuilding back-office workflows from the ground up using automation and AI agents

Together, they offer a practical view of how AI is changing businesses today, from evolving existing platforms to building entirely new ones.

Whether you’re scaling an AI-native company or transforming an established software business, this conversation will focus on the real trade-offs, risks, and decisions leaders need to make now.

Key themes

  • Where AI is already driving real change in products, operations, and business models (what’s working today vs hype)
  • How AI-native and established companies are approaching AI differently, and what each can learn from the other
  • Where the biggest opportunities, and risks, are emerging across different types of tech businesses
  • What founders and CEOs should prioritise over the next 12–24 months to stay competitive in an AI-driven market

Agenda (CEST)

  • 10:00–10:30 – Arrival & Networking - Breakfast Buffet
  • 10:30–10:45 – Welcome & Introductions
  • 10:45–11:15 – Panel discussion
  • 11:15–11:30 – Q&A
  • 11:30–12:30 – Networking

Presented by:

RSVP

Ready to scale faster with Europe's best

Boardwave is open to European tech founders and CEOs scaling to €100M ARR and beyond.
Membership is curated.
Tell us your stage. Tell us your ambition. We'll show you what's possible.
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Trusted and supported by Europe's leading investors and advisors

STRATEGIC Partners
Hg
McKinsey & Company
Alliance Partners
Alantra
Albertine
Alpha Advisory
Amazon Web Services
A&O Shearman
Arma Partners
ASSOSoftware
Bank of America
Berenberg
Canaccord Genuity Partners
Crosslake
Deloitte
Egon
Farringford Legal
Gazelle Law
GP Bullhound
Heidrick & Struggles
H.I.E.C
HSBC Innovation Banking
IBM
Jamieson
Jefferies
La Fosse
LegalEdge
Liberty Corporate Finance
London Stock Exchange
Mindstone
OC&C
Portolano
Propel
Rothschild & Co
Rothschild & Co Wealth Management
Russell Reynolds Associates
Snowball
Solano Partners
Stifel
SuperScalers
Swedish Chamber of Commerce for the United Kingdom
Techspace
Teneo
Travers Smith
UBS
VenturePath
West Peak
Wilson Sonsini
Xoriant
INVESTOR Partners
A3c
Advent International
Apax Partners
Ares Management
AshGrove Capital
August Equity
Axiom Equity
Bain Capital
BC Partners
Beringea
BGF
Blackstone
Bridgepoint
Carlyle
CINVEN
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FirstPartyCapital
Five Arrows
FPE
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Frog Capital
GCP - Growth Capital Partners
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Hellman & Friedman
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Highland Europe
KKR
Livingbridge
Mercia Ventures
Oakley Capital
Osprey
Oxx
Permira
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Sixth Street
Skøyen Software
Smedvig Capital
TA Associates
Thoma Bravo
Upliift
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