Rebuilding the SaaS Playbook in the Age of AI: Building a European Challenger at Global Scale

Speaker: Armand Thiberge, Founder & CEO, Brevo
Moderator: Marc Frappier, Partner, Oakley Capital

Building and scaling a global SaaS platform is no longer just about product, growth, and distribution. AI is now fundamentally reshaping how companies operate, compete, and deliver value, forcing founders and CEOs to rethink not only their products, but their entire organisations.

At this curated gathering in Paris, Armand Thiberge, Founder and CEO of Brevo, will share how he has built and scaled one of Europe’s leading SaaS platforms, serving over 600,000 customers globally, and how the business is actively embedding AI across its product suite, operations, and customer engagement capabilities.

In conversation with Marc Frappier of Oakley Capital, the discussion will explore Brevo’s evolution from a product-led SaaS company into an increasingly AI-enabled platform, and what this transition means in practice, from product development and data infrastructure to go-to-market and organisational design.

The session will also examine the broader question of what it takes to build a globally competitive technology company from Europe today. As AI accelerates change across industries, themes of European sovereignty, data, and infrastructure are becoming increasingly central to how companies scale and differentiate on the global stage.

This is a unique opportunity to hear directly from a founder navigating the realities of scaling, adapting, and rebuilding in real time, offering practical insights for leaders operating in an increasingly AI-driven and competitive landscape.

Key themes include:

• AI in action: Where AI is already driving real change across products, operations, and business models, and what’s working today versus hype
• Evolving the SaaS playbook: What it takes to embed AI into an existing platform, organisation, and customer base, and how this is reshaping growth, strategy, and operating models
• Building a European champion: Scaling a globally competitive company from Europe, and whether sovereignty in data, infrastructure, and AI is a constraint or a strategic advantage
• What comes next: How founders and CEOs should prioritise over the next 12–24 months as AI reshapes the competitive landscape