Events

Software Is Being Rewritten: Who Wins in the AI Era?

AI is reshaping how software is built, bought and used - but what’s really changing beyond the hype? Join Katharine Wooller, Chief Strategist – Financial Services at Softcat, for a candid look at where AI is creating real value, how customer expectations are shifting, and what it means for the future of software.
Oct 13, 2026 6:30 PM
BST
34 Mayfair, 34 Grosvenor Sq, S Audley St, London W1K 2HD, UK

About the event

Software Is Being Rewritten: Who Wins in the AI Era?

Speakers:
Katharine Wooller, Chief Strategist - Financial Services at Softcat
More speakers TBA

Moderator:
Dominic Gallello, Managind Director, Bridgepoint

Sponsor:
Bridgepoint Group

The software industry is entering a new phase. After the turbulence of the SaaS reset, the rapid adoption of AI is forcing businesses to rethink not only the software they build, but how technology is bought, implemented and used across the organisation.

The headlines suggest a simple story: SaaS is dead, AI will replace traditional software, and the old software business model is under threat. But the reality emerging on the ground is far more nuanced.

Join us for an intimate conversation with Katharine Wooller, Chief Strategist - Financial Services at Softcat, for a practical look at how AI is actually changing the technology landscape. Drawing on her experience working across financial services and her view of how thousands of organisations are approaching technology transformation, Katharine will explore where AI is creating genuine value, where the hype is outpacing reality, and what businesses are doing differently as they move from experimentation towards meaningful adoption.

Rather than focusing on predictions about what AI might eventually do, the conversation will explore what is happening today: how organisations are changing their technology strategies, where they are directing investment, what is holding adoption back, and what this means for the software companies serving them.

Key themes will include:

  • Beyond the SaaS reset: What has genuinely changed in the software market, and what hasn't?
  • From AI pilots to real value: Where are organisations seeing tangible returns from AI today?
  • The changing technology stack: How are AI, data, cloud, infrastructure and cybersecurity reshaping technology investment?
  • Changing customer expectations: As businesses adopt AI, what are they now expecting from their software providers?
  • The barriers to adoption: What is preventing organisations from moving faster, and how are leading businesses overcoming those challenges?
  • The future of software: If AI is changing how businesses work, what does that mean for the software companies that serve them?
  • Separating signal from noise: Which AI trends are likely to have lasting impact, and which are simply part of the current hype cycle?

An opportunity for Boardwave members to step back from the noise, hear what is actually happening across the market, and consider what the AI transition means for the future of software.

Presented by:

RSVP

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