Webinar: Finding Product-Market Fit - A Live Workshop

Webinar: Finding Product-Market Fit - A Live Workshop

Deep tech and B2B enterprise founders face a unique PMF problem - long sales cycles, complex products, and buyers who don't fit neatly into a SaaS playbook. Many are operating on assumptions that haven’t been fully explored.

In this session, Nick Black and Freddie Johnson from VECTOR will work with one volunteer founder in a live, interactive strategy session, using the Lean Canvas to unpack and refine their go-to-market approach.

Together, we’ll explore key assumptions, identify opportunities for clarity, and highlight areas for potential growth. Whether you're participating or observing, you’ll come away with a clearer framework for thinking about what really drives product–market fit.

‍What you'll learn:

• Why most deep tech and & B2B enterprise founders stall on the path to PMF - and the specific assumptions that keep them stuck
• How to use the Lean Canvas to pressure-test your customer segment, problem, and unfair advantage before the market does it for you
• How to use the Lean Canvas to build experiments on your riskiest assumptions, using a live example from the audience.

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