Nextwaver
Anastasia Leng
Founder & CEO, CreativeX
(UK & USA)
Anastasia Leng is the founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands.
CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, Google, and more to measure creative efficiency, consistency, and impact across all creatives worldwide.
Prior to that, Anastasia co-founded Hatch.co, an ecommerce company that was selected as one of Time Magazine’s Top 10 Startups to Watch in New York, one of TimeOut NY's Best New Shopping Sites of 2013, as well as one of the four most innovative retail companies by the National Retail Federation.
Prior to Hatch, Anastasia spent 5+ years at Google, working in New Business Development and Product Marketing. She led entrepreneurship efforts in Europe, Africa, & the Middle East and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.
Anastasia graduated from the University of Pennsylvania with a triple major in Psychology, Sociology, and French. She’s been a nomad all her life and has lived in Bahrain, Vietnam, Hungary, Russia, France, England, and the US. She remains a mediocre tennis player and an aspiring writer.
Read more about Anastasia in our Leaders Lives section: www.boardwave.org/leaders-lives
