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Wed, 19 Jun

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HIDE

Boardwave breakfast debate: Maximizing value extraction in a bear market through pricing

The B2B software landscape has changed. It's crucial to identify value in your business and optimise in this macro environment. Join us for breakfast and explore enhancing your customer, product, and pricing strategies.

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Boardwave breakfast debate: Maximizing value extraction in a bear market through pricing
Boardwave breakfast debate: Maximizing value extraction in a bear market through pricing

Time & Place

19 Jun 2024, 08:30 – 10:30

HIDE, 85 Piccadilly, London W1J 7NB, UK

Members Registered to Attend

About the event

Hosts:

Kath Easthope: Co-founder & COO, Boardwave

Carrie Osman: Founder & CEO, Cruxy and Company

Christian Nentwich: Founder, Duco

Sponsor: Synova

This event is aimed at members who lead scale-up businesses through to large leaders that are software B2B selling into enterprise. 

What to expect at a Boardwave breakfast

The secret sauce to a really great networking breakfast is the calibre of people you meet, the quality of the discussion, which is interesting and thought-provoking and finally the dining experience, whether it's at a smart venue, or Michelin Star restaurant. If you bring all these things together everyone has a great time, learns a little and meets new friends and colleagues.

Maximizing value extraction in a bear market through pricing

Things are not what they once were for B2B software.

The market is challenging- MRR growth declined 4% for the first time in December, B2B SaaS saw lowest sales since 2020 and churn is at an all time high (25% increase on Dec ’21). We’re seeing sales cycles take 2x as long and ROI is under extreme scrutiny.

Your product has changed - feature-richness, addressable markets and M&A all hugely change the value profile of your business.

So how will you re-look at where value sits in your business, and how best you can extract this?

Join us for an informal ‘Chatham House’ discussion on ways to get your customers, product and pricing to work harder for you in this macro environment.

Key takeaways:

  • Finding value; what to look at to identify where there are pockets of value in your customer-base, product-set and pricing.
  • Value extraction tactics; methods, ideas and levers which could supercharge the way you package and price your offering.                             
    • Including methods to scale within the current customer base.
  • Immediate areas to take back to ‘the ranch’ and cut within your performance data.

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