Boardwave VIP Launch in Germany & Dinner Debate
Wed 26 Apr
|Restaurant Facil
As we launch Boardwave into the German market and the home of SAP, one of the world’s greatest software success stories, our dinner will address the importance of product and pricing at the heart of a long-term growth strategy.


Time & Place
26 Apr 2023, 18:30 – 22:30 CEST
Restaurant Facil, The Mandala Hotel, Potsdamer Str. 3, 10785 Berlin, Germany
About the event
What To Expect At The Boardwave VIP Launch Dinner?
At the launch of Boardwave in Germany, our networking event will include some of the most prominent executives in the German and European software sector. We believe that the secret to a really great networking dinner, is the calibre of people who are there to meet you, the quality of the discussion, which is interesting and thought provoking. And finally the dining experience, whether its at a cool venue, or michelin star restaurant. If you bring all these things together everyone has a great time, learns a little and meets new friends and colleagues.
The Debate
All of the knowledge and know-how to start, grow, scale and build great software companies already exists here in Europe right now and we use our European debate event series to facilitate thought provoking discussions with high calibre people to share the knowledge and expertise that exists within our community, and help each other build more successful businesses.
As we launch Boardwave into the German market and the home of SAP, one of the world’s greatest software success stories, our dinner will address the importance of product and pricing at the heart of a long-term growth strategy.
The power of a painkiller: Great companies start with a great product
As Boardwave’s Patron and former CEO of SAP, Leo Apotheker, so eloquently explains:
“...one needs a great product or even better, a great set of products to be successful. In the B2B world, this translates into a product that is a “painkiller”, a must have product that improves the outcome for the customer in a visible and durable way and not a “vitamin,” a nice to have feature that might just be the flavour of the week or meet the needs of a relatively small group of customers”.
At this dinner debate, we will be discussing ‘the silver bullet’ of linking product and pricing. Hala Zeine will lead the discussion drawing on her product experience from Celonis as Chief Product Officer and various leadership roles at SAP. She will explore how to approach product development using a growth mindset and discuss the advancements in building defensive pricing through tumultuous times.
Sponsor: Blackstone
Hosts:
Phill Robinson, Founder, Boardwave
Franz-Josef Seidensticker, Ex-Board Director, BAIN & Co, successful Chair/NED and Boardwave Patron
Debate Leads:
Hala Zeine, was previously President SAP Digital Supply Chain, and former CPO at Celonis. She is currently a member of the Supervisory Board of Tomtom, and a Managing Director at Blackstone
Pete Nicholson, has led pricing and operations at companies including Sprinklr, Anaplan, Autodesk, and Salesforce.com. He is currently Managing Director in the Portfolio Operations group at Blackstone, where he works with portfolio companies on their value creation initiatives, supporting their long-term growth with a focus on pricing strategy and operations.
About Boardwave - How can we build more world beating software businesses in Europe?
Boardwave is a little different to most businesses today. Our impact-driven business model is designed to generate positive change in the European software sector. We are passionate about empowering our software industry leaders to grow, scale and build great software companies, and a more successful software sector that leads the world.