Why customer cohort analysis is critical for SaaS businesses

As a SaaS business founder or CEO, discussions with prospective investors are likely to eventually raise the related concepts of “customer datacube” and “customer cohort analysis”.

However, what is a customer datacube, and why is the customer cohort analysis contained within it so important to investors?

Boardwave Partner, Clearwater, the leading international M&A advisory firm, will be sitting down to answer these very questions.

Finn O’Driscoll, Technology M&A Partner at Clearwater, and Wes Fell-Smith, Head of Technology M&A at Clearwater, will facilitate this discussion, using their extensive Software experience and knowledge to guide you through customer cohort analysis. They will provide insights into what SaaS investors look for when determining the quality of a potential investment and provide the context to understand what story your numbers tell about your business.

Key Takeaways:

By attending this webinar, you will walk away with a detailed understanding of:

• What a customer datacube is.
• What customer cohort analysis represents.
• Which lenses investors apply when determining the quality of a SaaS business.
• Insights necessary to be more attractive to potential investors.

To ensure a productive and engaging experience, spots are limited. Register early to secure your place in this essential discussion.

As this is a camera and microphone ‘on’ session, attendance gives you the opportunity to ask questions to these experts and receive answers in real time. Therefore, come armed with any queries you may have.

Hosts: Finn O’Driscoll, Technology M&A Partner, Clearwater and Wes Fell-Smith, Head of Technology M&A, Clearwater

When: Wednesday 11 September, 10:00 - 11:00 BST 

Where: Zoom, online