Boardwave Workshop: The art of selling in early-stage software ventures
Thu 04 May
|The Loading Bay
What are the essential sales ingredients to get you from start-up to scale-up? Join this Workshop, along with other early-stage SaaS Founders and CEOs, to debate key themes and hear how leaders like you have successfully tackled the art of selling to accelerate business growth.
Time & Place
04 May 2023, 08:30 – 10:45 BST
The Loading Bay, 25 Luke St, London EC2A 4DS, UK
About the event
Boardwave Workshop: The art of selling in early-stage software ventures
Sponsor: Waypoint Partners
Host: Martin Ward, Boardwave Committee Member, Mentor and Partner at Waypoint
The ability to sell is the lifeblood of any enterprise and for early-stage software ventures it’s an acutely existential topic: low sales means slow or no growth, making it hard to raise capital and attract talent. This creates a vicious cycle, which eventually leads to stagnation and, in the worst case, business failure. And yet Founders are often not experienced sales people; they are deep domain or technical experts. After all, these are the very capabilities that led to their business being founded!
Many early-stage ventures search for a star sales person who has the proven skills and experience to drive the pipeline and secure new business deals. Such a sales presence is of course hugely valuable, and perhaps essential to every aspiring venture, but it’s…