This report is a collaborative publication by McKinsey & Company and Boardwave and is based on qualitative and quantitative research conducted from September 25, 2024 to April 25, 2025.

There is a conversation circulating through boardrooms, investor committees and tech conferences that goes roughly like this: SaaS is dead. AI is going to eat the entire software industry. The seat-based model is finished. If you haven’t already rebuilt everything around agentic AI, you are already too late. Like many sweeping narratives, this one contains a significant kernel of truth wrapped in a layer of exaggeration. Let me offer a more measured view - from someone who has spent decades building, running and investing in enterprise software companies, and who cares deeply about the future of European technology.

Boardwave’s first Polar Leadership Expedition, co-hosted with WellFounded in Norway, offered a vivid lesson in what leadership looks like when plans change, conditions harden and teams have to adapt together.

Boardwave and OakNorth host former Chancellor Philip Hammond to discuss UK economic outlook and policy ahead of Rachel Reeves’ upcoming Budget.

Insights from 15 leading VC firms shared in Menlo Park with 300 public market investors, covering enterprise tech trends, portfolio performance, and Europe’s scaling challenges.

Vodafone, Ocado, Deliveroo and the NHS on what AI really means for their industries, and for your business as leaders navigate its real-world impact and opportunities.

The UK is one of the best places in the world to start a company. But, one of the hardest to scale...

The internet's grand bargain is dead. For twenty-five years, we've operated on a simple compact: publishers create...

We’re now two years into our 10-year mission to elevate Europe as the world’s leading technology powerhouse by 2033. And just...

Europe has the ingredients to build global tech giants: talent, regulation, and cost advantage. But lacks the confidence to...

This week’s state visit by the US President, Donald Trump, to the UK is expected to bring another raft of investment and,...

From fragmented go-to-market strategies to outdated tax regimes, European tech faces.

Despite growing investment and a swelling ecosystem, Europe’s most promising tech companies are still struggling to scale

A convergence of world-class talent and technology, free-flowing capital, and shifting.

We sat down with Hg, one of the continent’s most active private equity investors in B2B software, to understand how they identify.

By: Felix Mitchell , co-CEO and co-Founder of Instant Impact , a provider of AI-powered talent solutions for small and medium.

What the New Boardwave - McKinsey & Company Report Means for Scaling Software The...

Dame Julia Hoggett: The Market-Maker with a Mission From the trading floor to the heart of UK capital markets, Dame Julia....